motrin has issued an apology and is pulling the add from all media as soon as they're able.
but, i think this is a good (or bad) example for how companies with financial gain in mind shape public opinion.
my truth about back pain and babywearing is that i no longer have backaches because i've carried joon every day for more than a year taking advantage of the great baby carriers that are out there. now at seven months pregnant i hardly carry her anymore, but i'm still backpain free! when i was pregnant with her my back was killing me most days.
so maybe that's why motrin ran this add, they've noticed a drop in sales along with an increase of sales in quality baby carriers. ;)